The psychology of influence
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• Updated and supplemented edition
• The world bestseller in psychology, which was written in 1984. now revised and expanded with new research, insights, case studies, and online applications.
What can make each person say yes? How to convince people and avoid unwanted influence? Look for answers in the pages of this book, which instantly became a world bestseller. Its author describes methods and laws of psychological pressure and creation of competition. Using vivid examples from life, Robert Cialdini gives unique advice on how to eradicate the victim syndrome in yourself and not fall for the hook of obsessive advertising, as well as learn how to convince yourself and get what you want.
This book, which has long become a textbook for managers, entrepreneurs and generally everyone who wants to master the art of influence, will teach you to understand the behavior of others, avoid manipulators of human consciousness and communicate, always achieving the set goals.
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